ABM Campaign Design

Designed, implemented, and managed a multi-channel Account Based Marketing initiative for an international corporate training provider.

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Sales & Marketing Collateral

Course catalog layout, copywriting, and editing for an international corporate training provider.

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Interactive Digital Tools & Resources

Educational lead generating resource in support of a virtual reality crane simulator product.

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Social Media Management & Growth

Built, developed, and guided strategies of multiple social media channels to boost engagement and brand visibility for an international training organization.

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Webinar Management & Hosting

Planning, production, and hosting of periodic educational webinar series which averaged more than 150 registrations per episode.

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Video Production

Promotional and educational video production for a B2B training provider.

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Course Design

Oversight of training course creation using existing assets and modules to create "new" offerings to meet market demand.

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Copywriting & Blog Management

Authoring, editing, and oversight of a thought leadership blog that aimed not only educate readers, but also supported SEO rankings and performance for the root domain.

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Trade Show & Event Management

Experience planning and budgeting an annual trade show and industry event schedule.

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Email & Direct Mail Campaign Management

Planned, budgeted, and executed email and direct mail campaigns that exceeded target metrics.

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